Dior
It all begins with an idea.
Dior’s latest holiday campaign feels like a treasure washed ashore, bringing an aquatic dreamscape to life. Captured by photographer Agnes Lloyd-Platt, the campaign unveils a fresh take on Maria Grazia Chiuri’s Cruise 2025 collection, blending elegance, whimsy, and a touch of holiday magic. Lloyd-Platt’s imagery effortlessly extends the ethereal and theatrical essence that has defined Dior’s recent Cruise campaigns. This time, the visuals dive into a fantastical underwater world that feels equal parts oversized aquarium and surreal theater production. Set designer Alice Kirkpatrick deserves special recognition for crafting this luminous space, where shimmering blues, sparkling details, and marine-inspired backdrops create an immersive narrative. It’s a setting that invites you to get lost in its beauty while perfectly complementing the collection’s bold yet whimsical design. The pieces themselves carry the story forward with an eclectic mix of elements. Pearls, dripping jewels, and nautical charms evoke the treasures of the sea, adding a sense of playful luxury. Meanwhile, black leather pieces and sharp tailoring ground the aesthetic, offering a striking contrast of urban geometry against the soft aquatic theme. This balance of delicate and daring elevates the collection, making it both versatile and unforgettable.
Dior’s campaign doesn’t just celebrate the Cruise 2025 collection—it’s a clever fusion of fashion and storytelling designed to resonate with the holiday season. By marrying the festive spirit with the allure of the ocean, the campaign draws attention to these unique designs as standout options for last-minute gifting. It’s a visual journey that captures the imagination, making every detail—from the clothes to the setting—a perfect embodiment of Dior’s ability to surprise and enchant.
Dior Holiday 2024 Ad Campaign | Cédo observes
Birkenstock
It all begins with an idea.
Birkenstock 1774 LUNAR NEW YEAR 2025 AD CAMPAIGN
Birkenstock 1774 is ushering in the Year of the Snake with a capsule collection and campaign that draw inspiration from the serpent’s striking presence and the aesthetic traditions of Lunar New Year. This new launch captures the brand’s signature blend of craftsmanship and understated luxury, reinterpreting classic silhouettes with a modern, celebratory twist. The collection centers on three of Birkenstock’s most iconic models: Arizona, Florida, and T okio. Each design has been elevated with thoughtful materials and intricate details that embody the snake’s bold, mysterious allure. Arizona and Florida are reimagined in premium Italian leather with an all-over python embossing, creating a luxurious yet wearable texture that exudes elegance. For the Tokio model, the design takes on a unique approach with a mix of soft suede and python-embossed leather accents. Lined with supple nappa leather, it delivers both visual intrigue and supreme comfort. The palette pays homage to the snake’s vibrant patterns and the festive spirit of Lunar New Year, blending shades of beige and red to create pieces that feel both sophisticated and celebratory. Distinctive 1774 buckles in gleaming gold and silver finishes add a final touch of refinement, ensuring these styles stand out in any wardrobe. The campaign itself is a testament to the versatility and artistry of the collection. Photographed in both color and black-and-white, the visuals strike a balance between simplicity and richness, allowing the capsule’s details to shine. The styling leans heavily on a palette of red, black, and white, evoking both the bold energy of Lunar New Year and the timeless appeal of monochromatic dressing. Looks range from chic, coordinated monochrome sets to festive ensembles perfect for winter celebrations, to casual yet polished everyday outfits. The result is a capsule that seamlessly transitions between occasions, maintaining its aesthetic power in every context. Beyond its visual appeal, the collection reflects Birkenstock 1774’s ability to combine luxury and practicality. The campaign highlights this balance, showcasing designs that are not only stunning but also rooted in comfort and craftsmanship. Each pair captures a sense of intimacy and strength, encouraging wearers to embrace both style and substance as they step into the Year of the Snake. This capsule isn’t just about footwear—it’s about storytelling. The python-inspired textures, rich hues, and thoughtful details connect the wearer to the Lunar New Year’s themes of renewal, power, and transformation. By merging these symbolic elements with their renowned attention to detail,
Birkenstock 1774 has created a collection that celebrates the traditions of the past while looking confidently toward the future. With this release, Birkenstock 1774 continues to redefine what it means to blend heritage and innovation, proving once again that their designs are as timeless as they are trend-forward. The Year of the Snake has arrived, and Birkenstock 1774 is leading the charge in style.
Balenciaga
It all begins with an idea.
Balenciaga 'THIS IS A BALENCIAGA CAMPAIGN BY JUERGEN TELLER’ 2024 BAG CAMPAIGN
Balenciaga strips away the polished surface of traditional fashion campaigns, offering an unfiltered look at the creative process in “This Is a Balenciaga Campaign. ” Shot by photographer Juergen Teller, the campaign delves into Demna’s vision with an ironic and raw aesthetic that challenges conventional luxury storytelling. The campaign brings together an eclectic cast, including Olympic medalist pistol shooter Kim Ye-ji—famed for her viral cool-headed shooting style and striking eyewear—alongside singer Kim Petras, Romeo Beckham, Sua Lee, Khadim Sock, and Akolde Meen. Each character is photographed in T eller’s signature anti-editorial style, lounging on vintage furniture from Demna’s personal collection. The settings, ranging from Parisian landmarks to unassuming neighborhoods, add a layer of contrast and casual irreverence, aligning perfectly with Balenciaga’s subversive ethos. Teller’s creative partner and wife, Dovile Drizyte, collaborated on the campaign’s accompanying short film. The film unfolds as a playful exploration of the creative process, featuring candid narration between the two. Their dialogue reflects on the nature of creation—both within the campaign and more broadly—offering a meta-commentary on their idiosyncratic style while embracing its quirks and contradictions. “This Is a Balenciaga Campaign” arrives shortly after the release of Balenciaga’s Fall 2025 lookbook, which Demna himself shot using his iPhone, complete with the accidental inclusion of his thumb in some frames. This DIY , slacker-chic aesthetic has long been a hallmark of Demna’s approach, but the rapid succession of these projects underscores the increasingly personal and direct involvement of the creative director. With its self-aware title and stripped-back execution, the campaign becomes a manifesto of Balenciaga’s effortlessly cool identity. It rejects conventional luxury tropes in favor of something raw, immediate, and defiantly unconventional. At its core, it’s not just about the clothes but about embracing the imperfect, the unexpected, and the deeply personal moments that define creative expression.
