Balenciaga

Balenciaga 'THIS IS A BALENCIAGA CAMPAIGN BY JUERGEN TELLER’ 2024 BAG CAMPAIGN

Balenciaga strips away the polished surface of traditional fashion campaigns, offering an unfiltered look at the creative process in “This Is a Balenciaga Campaign. ” Shot by photographer Juergen Teller, the campaign delves into Demna’s vision with an ironic and raw aesthetic that challenges conventional luxury storytelling. The campaign brings together an eclectic cast, including Olympic medalist pistol shooter Kim Ye-ji—famed for her viral cool-headed shooting style and striking eyewear—alongside singer Kim Petras, Romeo Beckham, Sua Lee, Khadim Sock, and Akolde Meen. Each character is photographed in T eller’s signature anti-editorial style, lounging on vintage furniture from Demna’s personal collection. The settings, ranging from Parisian landmarks to unassuming neighborhoods, add a layer of contrast and casual irreverence, aligning perfectly with Balenciaga’s subversive ethos. Teller’s creative partner and wife, Dovile Drizyte, collaborated on the campaign’s accompanying short film. The film unfolds as a playful exploration of the creative process, featuring candid narration between the two. Their dialogue reflects on the nature of creation—both within the campaign and more broadly—offering a meta-commentary on their idiosyncratic style while embracing its quirks and contradictions. “This Is a Balenciaga Campaign” arrives shortly after the release of Balenciaga’s Fall 2025 lookbook, which Demna himself shot using his iPhone, complete with the accidental inclusion of his thumb in some frames. This DIY , slacker-chic aesthetic has long been a hallmark of Demna’s approach, but the rapid succession of these projects underscores the increasingly personal and direct involvement of the creative director. With its self-aware title and stripped-back execution, the campaign becomes a manifesto of Balenciaga’s effortlessly cool identity. It rejects conventional luxury tropes in favor of something raw, immediate, and defiantly unconventional. At its core, it’s not just about the clothes but about embracing the imperfect, the unexpected, and the deeply personal moments that define creative expression.