Selestia Beauty
Comprehensive SMM + UGC support
Overview
A relatively young brand with strong products and its own distinct visual style. Mission: increase brand awareness and build emotional connection with the audience.
The challenge
Strengthen Selestia Beauty within the high-quality makeup segment. Increase activity across Instagram, TikTok, and YouTube. Encourage UGC to build emotional connection.
What we did
Built a complete digital ecosystem: from visual grids and content strategy to UGC creation, influencer collaborations, and full-scale SMM management. Combined trending formats with educational content, authentic reviews with premium aesthetics. Developed visual identity: Instagram grid design, photo/video style, color direction. Multi-platform SMM content plan. Organized UGC creator collaborations.
